Artificial intelligence adoption is rapidly expanding beyond tech companies into mainstream Indonesian businesses, with a ProSpace Indonesia survey revealing that 42% of mid-to-large enterprises now use AI tools in their operations—up from 17% just two years ago.
Customer service leads implementation, with 68% of banks and 53% of e-commerce platforms deploying AI chatbots. Predictive analytics for inventory management and demand forecasting shows strong adoption in retail and manufacturing sectors, while AI-driven recruitment tools gain traction in human resources departments.
“We’re moving beyond experimental AI applications to seeing real productivity and customer experience improvements,” says Dr. Lina Wijaya, Technology Research Lead at ProSpace. “The availability of Indonesia-specific language models has been a game-changer for local implementation.”
Cost remains the primary barrier to wider adoption, with 63% of small businesses citing budget constraints as preventing AI integration. However, the growing availability of affordable AI-as-a-service solutions is expected to democratize access.
Talent shortages present another challenge, with an estimated gap of 15,000 data scientists and AI specialists in the Indonesian job market. Government initiatives and private academies are working to bridge this gap through specialized education programs.
For organizations considering AI implementation, ProSpace recommends starting with clearly defined use cases that address specific business challenges rather than adopting AI for its own sake.
For AI implementation insights: Phone: +62 21 5799 8989 Email: info@prospaceindonesia.com Follow @prospace.indonesia on Instagram for updates