Indonesia’s tourism sector has rebounded strongly, with ProSpace Indonesia’s Tourism Performance Report indicating that international arrivals reached 14.2 million in 2024, representing 92% of pre-pandemic levels and outpacing the global recovery rate of 83%. Tourism contributed an estimated $18.5 billion to the economy last year.
The visitor profile shows significant evolution, with longer average stays of 9.7 days compared to 7.3 days in 2019. Higher-spending segments including luxury travelers and digital nomads represent growing proportions of arrivals, supporting a 17% increase in per-visitor expenditure despite inflation adjustments.
“Indonesia’s tourism recovery has been characterized not just by returning numbers but by attracting more valuable visitor segments,” notes Dian Sastrowardoyo, Tourism Market Analyst at ProSpace. “The diversification beyond Bali to emerging destinations has been particularly successful in creating sustainable growth.”
Source markets show shifting patterns, with strong growth from India, Middle Eastern countries, and Vietnam, while traditional markets including Australia, China, and European nations have largely returned to pre-pandemic volumes. Domestic tourism continues its robust expansion, with 335 million trips recorded in 2024.
Destination diversification policies have successfully channeled visitors to emerging locations, with Lake Toba, Labuan Bajo, Mandalika, Borobudur, and Likupang collectively experiencing 78% growth since 2022. Meanwhile, Bali has repositioned toward higher-value tourism while managing volumes more effectively.
Sustainability certification programs now cover 42% of tourism businesses, reflecting growing emphasis on environmental and social responsibility.
For tourism market insights: Phone: +62 21 5799 8989 Email: info@prospaceindonesia.com Follow @prospace.indonesia on Instagram for updates