Indonesia’s insurance industry is experiencing steady expansion, with ProSpace Indonesia’s Insurance Sector Report indicating 12.3% premium growth in 2024, reaching a total market value of $23.7 billion. However, insurance penetration remains at just 3.2% of GDP, significantly below regional averages and highlighting substantial growth potential.
Life insurance leads sector performance with 14.7% premium growth, driven by increasing middle-class awareness and expanded distribution channels. Health insurance shows the strongest percentage increase at 18.5%, reflecting growing consumer prioritization of healthcare coverage following pandemic experiences.
“Indonesia’s insurance market combines robust current growth with exceptional long-term potential given the low penetration rates,” explains Indah Purnama, Insurance Industry Specialist at ProSpace. “Digital distribution innovations and product simplification are gradually addressing the historical barriers to adoption.”
Microinsurance products show particular promise in expanding coverage to previously unserved segments, with 8.3 million new microinsurance policies issued in 2024. These products typically combine affordability, simplified underwriting, and mobile distribution channels.
Insurtech initiatives are transforming the customer experience, with digital policy issuance, claims processing, and service interactions increasingly becoming standard practices. Meanwhile, partnerships between insurers and digital platforms create new distribution channels reaching younger demographics.
Regulatory reforms continue to strengthen the sector’s foundation, with risk-based capital requirements ensuring financial stability while disclosure requirements improve market transparency and consumer protection.
For insurance market opportunities: Phone: +62 21 5799 8989 Email: info@prospaceindonesia.com Follow @prospace.indonesia on Instagram for updates