Indonesia’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is experiencing robust growth, with ProSpace Indonesia’s Business Events Report projecting economic impact of $970 million in 2025, representing 87% of pre-pandemic levels. The recovery outpaces regional averages and positions Indonesia as an increasingly competitive MICE destination.
Indonesia hosted 127 international conventions and 93 major exhibitions in 2024, attracting approximately 240,000 international business visitors. Domestic MICE activity has fully recovered, with 1,820 significant events recorded nationwide last year.
“The MICE sector has adapted successfully to changing business travel patterns by creating more compelling value propositions,” notes Surya Dharma, Business Events Analyst at ProSpace. “The blend of business opportunities, distinctive venues, and post-event tourism experiences has proven particularly attractive.”
Jakarta remains the primary MICE destination, hosting 58% of international events, while Bali, Surabaya, Bandung, and Yogyakarta show growing market shares. The recently opened Indonesia International Convention Center in Nusa Dua and Jakarta International Expo expansion have significantly enhanced hosting capabilities.
Industry specialization has increased, with medical, technology, agricultural, and renewable energy conferences showing the strongest growth. Meanwhile, exhibition themes increasingly align with Indonesia’s economic priorities, creating tangible business development outcomes.
Digital capabilities have been substantially enhanced, with hybrid event technologies now standard at major venues. Sustainability practices including waste reduction, energy efficiency, and carbon offsetting have been implemented across 72% of MICE facilities.
For MICE industry opportunities: Phone: +62 21 5799 8989 Email: info@prospaceindonesia.com Follow @prospace.indonesia on Instagram for updates